Messages

How we write perfect

A Real World Example:

I was visiting my old hometown and having dinner with a friend I hadn’t seen in nearly 10 years. I was excited to see him and share stories about our families and lives, but something unexpected happened.

Sadly, right after we finished eating, I had a strong allergic reaction to something I’d eaten, and I did not have my Epi-Pen with me. Facing a potentially life-or-death moment, I knew I had to excuse myself… Cutting short a dinner that was weeks in the making.

AAs I was heading away, my reaction was accelerating, and I faced the potential of having to divert to the hospital. I knew I had done the right thing by leaving, but I felt awful and wanted to send a message. So, when it was safe to do so, I pulled out my phone, brought up Warmli, typed “sorry, allergic reaction, got to it in time,” and let Warmli do its magic. It came back with:

“Hey Todd, had a great time today! Sorry, I had to run; it turns out it was definitely an allergic reaction. Heading to bed now—Let's catch up soon.”

Would my friend have understood? Of course he would have! But I appreciated how it helped at a time and with a message I couldn’t give the right amount of attention to.

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Why does Warmli work where others fail?

We’ve all tried entering an AI engine at some point and typed, “Compose an email to Todd, saying I had a great time and can’t wait to see them again.” It ultimately produces something well-written, but still not usable.

We might want to use it, but ultimately, we can’t, so we do it manually. People say it's “AI slop”, but that’s not the whole story. It failed because we left so many questions unanswered:

What AI doesn’t know in that one case alone:

  1. Anything meaningful about the person you’re sending the message to?

  2. What is your relationship to them?

  3. What’s your normal communication style in general?

  4. What’s your normal communication style with that person?

  5. How does that person LIKE to be communicated with? Email, SMS, WhatsApp?

  6. How does that person like the message to come across? Short and to the point? Or with thoughtful language?

  7. What are that persons interests?

  8. What made the last meeting such a great time?

  9. How formal do you want to be?

  10. How long do you want the message?

  11. What was your last message to them like?

  12. Could you weave in some interesting details about something they mentioned?

  13. And how much, if any of that matters to them?

With Warmli:

With Warmli, all those questions had already been answered, weighed, and considered in relation to the relationship we have and the communication strategy I’d designed.

Warmli knew Todd, having already studied him, and was familiar with his personality, interests, and previous communications I had with him. It understood my relationship with him and the communication strategy I’d defined. It could have even reviewed notes about the last meeting had I waited to send the message. Ultimately, Todd might have known barely anything about Warmli, but Warmli knew a great deal about him.

It then used all that information to draft a message that sounds like something I would have written. It provided me with 3 sliders to adjust its writing style, length, and tone until the message is JUST RIGHT.

Ultimately, I could have regenerated the message as many times as I needed or edited the text directly before sending to ensure you get the perfect message. Each attempt would make Warmli better at mirroring my ideal writing style. But honestly, it got it right on the first try.

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