Strong relationships don’t maintain themselves — they’re managed with care.

Strong relationships don’t maintain themselves — they’re managed with care. Behavioral science shows that lasting connection comes from consistent, positive, and authentic communication. Inspired by Shasta Nelson’s TEDx Talk “Frientimacy,” this Warmli article explores the psychology behind effective personal relationship management and how Warmli’s AI relationship assistant helps you organize, remember, and nurture the people who matter most — without losing the human touch.